For the last and final
blog of CM 503, the cases I chose to study are Case 8-A and Case 10-E, both
which deal directly with celebrity, media, and the ethical decisions that they
are faced with on an everyday basis. Oddly and interestingly enough, both of
the cases have a link to actor Tom Cruise, which is a never good situation. I
will start with 8-A from Chapter 8: “The Case of the Well-Documented Suicide”
by Philip Patterson (Oklahoma Christian University).
On August 19th,
2012, a very well-known filmmaker took to the Vincent Thomas Bridge in San
Pedro, California and caused a spectacle. No, he was not hanging out at the
bridge taking in the scenery but was rather planning to commit suicide. Tony
Scott, brother of Riidley, successfully achieved his goal, which had been
pre-meditated, yet onlookers had no idea what they were about to be witness to.
Others were taking both
photos and with the advancements of smart phones, had the ability to capture
video footage of the jump happening. These videos were then shopped around to
media outlets and it was TMZ that revealed this news. They have both a website
and a very popular TV show that is nothing but gossip. TMZ said they declined
to purchase the videos but did not say how high the price was.
The fact that Tony
Scott was so troubled in his life that he felt the need to end it is something
that I believe we should empathize with. However, the fact that he jumped off
of a popular bridge during a crowded time, it is bound to make headlines
regardless of who he was. In the end, those who witnessed the act will want to
know what happened to this mystery jumper. Did he die? Why did he kill himself?
Did he have a family? He was removed from the water after someone called 911
and emergency relief came to the scene.
It was not just the
drivers who captured the suicide; there were surveillance cameras from a local
business that captured the event as well. As to whether or not their people
were ones to attempt to sell the footage, that has not been shared. I believe
that there is a big difference between a photo which captures one particular
moment versus a video, which brings the entire event to life from beginning to
the bitter end, in this situation.
We know that the news
is gritty and that nothing is off-limits but when do we cross the line to
exploitation? I think that is still being examined but when it comes to suicide
and matters that are so powerful and heart-wrenching, we need to consider the
time and the place. If the video of Scott jumping to his death was posted on
YouTube, it could be beneficial for use in a psychology class or rehab center
but just because society is nosy and feels a sense of entitlement, the video
should never have been shopped for personal gain.
Film what you want,
watch what you want, do what you want but when you risk hurting those who have already
been in pain just to earn a quick dollar, that is crossing an ethical and moral
line. TMZ may have had enough morals to not buy the footage but they had no
problem alerting the world that it was out there. Them taking this “high road” is
just their underhanded way of saying that they are not as bad as they appear…but
they are still creeps (my opinion).